SureLC - Logins & Passwords

Jim Friend -

This article explains how to log into SureLC as a producer, change your login User ID email, and reset your password. Please note that you cannot log into or register for a SureLC profile from this page. Read on to find out how to access SureLC. 


Table of Contents 


How to Login

Where is the SureLC Login?

To register or log in to SureLC, you MUST use a specific login link for your agency licensing department. This link is typically available on the agency website or will be sent directly to you by email from your agency contact. 

The link will begin with  

If you don't have the link, please contact your agency's licensing department. They will provide the correct link and instructions for new user registration and login.  

Once you have access to the SureLC link, select it, and you'll be brought to your agency's login page:  


Once at the login page, enter your User ID email and password to log in, or you may select "Register New Account" to register yourself with the agency. For instructions on how to register, click here.
Please bookmark/save the login page in your web browser for future access. You must return to it whenever you want to access your SureLC account. 


Multiple SureLC Logins 

When registered with multiple agencies that use the SureLC platform, it's essential to understand the following:

  • Each agency will have its own dedicated SureLC web login page, which you can use to register and log into your SureLC account under that agency.
    • For example, if you are registered with three agencies, you'll have 3 SureLC logins and a dedicated web page to log into for each agency. 
  • Your login credentials (User ID and password) MUST be unique for each agency.
    • Please note: The only exception to this rule is that when registering with additional agencies, you can use the same login User ID email for each agency login, as long as the passwords are unique to each agency. 
  • ALL agency login web pages should be bookmarked and labeled appropriately to make future logins easier.  

For more information, click here

Single Sign-On 

If your agency uses Single Sign-On (SSO), where you log in to their website and then access SureLC without a separate login, all login questions MUST be directed to the agency.  The instructions on this page do not apply to SSO logins. 

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How to Change your Login User ID Email or Password

Step 1: If you need to change the User ID email used to access SureLC, you'll first need to log in with your current User ID email. This will be the email address you used when registering with your agency. 


Step 2: Once logged into SureLC, click on your initials icon on the top right corner of the page. This will open the user options menu. 


Step 3: 
Select Accounts & Settings. 


Step 4: From the Account & Setting window, you can change your login User ID and password or delete your SureLC account with the agency you are logged into.  


Step 5: Select the Change User ID button. Enter the current password for your SureLC account. Type in the new email address you want to change your SureLC login UserID email to to. Enter it a second time to confirm. Click Update User ID to save the changes. To change your login password, skip to step 6. 


Please Note: Changing your login User ID email DOES NOT change the contact email listed on the "Contact Info" or "Doing Business As" page. If you want to change the email addresses in your profile, you MUST go to each of these pages directly to change them.   

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Step 6: Click the Change Password button to change your login password. 


Enter your current password and then the new password. Follow the password creation rules to ensure it's a strong password. Click Update Password to save the new password.  



How to Recover your Account when you don't have access to the Registered Email   

If you're in this situation, please get in touch with SuranceBay support for assistance by emailing to request a password reset along with your updated email address. The support team will verify your identity and then send a password reset email to the updated email, which will be used to change your password. After updating your password, you'll be logged into your account automatically. Once logged in, you'll need to update your login user ID email by doing the following: 

Step 1: Select your initials icon on the top right. 


Step 2:
Select Account & Settings. 


Step 3:
Select Change User ID. 


Step 4:
Enter your new password and then your updated email address. Save the changes. 


Step 5:
You'll be logged out of your SureLC account and returned to the login page. Bookmark the web page for future access, and then enter your updated login user ID email, and password to log back into your account. In the following example (with Google Chrome), you can click the star icon on the top right to save the web page. This may differ when using a different web browser (consult the browser help to learn how to save the web page if needed). 







How to Recover your Account Credentials and Reset your Password

Step 1: From the SureLC login page, select Forgot Password. 



Step 2: Enter your social security number and date of birth to verify your login User ID.
Continue with step 3 to reset your password. 


Step 3: Use the radio button and select the account you want to recover. 


Step 4: For security, choose the method to receive the authentication key. For this example, email was selected. Click Send Authentication Key to receive the code via email. If you cannot find the email check your junk/spam folder. 



Step 5: Once you receive the authentication code, enter it in the field provided and select Confirm Authentication Code



Step 6: Enter the new password in the field provided and then enter it a 2nd time to confirm it. Remember to follow the password rules when creating your new password. Click Save Password to update your account password. 


Step 7: If you've done everything correctly, your password will be updated, and you'll be logged into your SureLC account automatically.  


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For further assistance, please contact SuranceBay technical support by emailing or by calling 877-264-6888. 


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