Farmers Life - DataLink Integration

Chris Toth -

Farmers Life Ins Co has worked with SuranceBay to enable integration between SureLC and their home office system(s).  As of November 21st, 2025, submitting requests is easier and the turnaround time is drastically reduced for you and your producers through this automated workflow. You'll see Carrier Receipt responses, right in SureLC!

 

Supported Request Types:

  • Contracts
  • Transfers
  • Commission & Hierarchy Changes
  • Payment (EFT Changes)
  • Add-State Requests

All request types are supported and will be sent electronically to the carrier.

 

How It Works:

On the last step in SureLC, you will see this message:
"WILL BE SUBMITTED ELECTRONICALLY".


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After you "Process" the request, you will receive an email with a PDF copy of the paperwork for your records. Please note, the PDF file that you receive will be watermarked with "Electronically sent to carrier, do not submit." 

Farmers Life will receive the contract data and forms direct through the integration ..... There is nothing further that you need to do in order for Farmers Life to receive the request.

Please do NOT forward the paperwork (email, fax, snail mail, etc.) to the carrier - they'll receive it directly from SureLC™ and will process the request accordingly.  This is designed to streamline the process for both your agency, your producers, and the carrier, to provide a quicker turn-around and more secure process for everyone involved.

⚠️ALERT: Only the first appointment request for a producer will be submitted electronically. All subsequent appointment requests for a producer must be emailed to the carrier.

 

Submission Frequency:

Contracting paperwork is sent to Farmers Life electronically once a day at 8pm ET (Mon - Fri).

Once you select Process, any changes made prior to 8pm will cause the submission request to be cancelled.  You will need to re-process the request to place it back in the delivery queue.

 

Status Updates:

SuranceBay is very pleased to have worked with Farmers Life to make status updates available directly within SureLC for your review.  You will be able to confirm the carrier's receipt of the request pending final approval.

Here's a short list of status updates to expect:

  • Delivery Scheduled (Shows the scheduled delivery window)
  • Successful Delivery (Shows Date/Time request was sent to the carrier)
  • Carrier Response:  Received (Confirmation the carrier successfully received the request)

 

Agent Numbers:

Once a request is approved, Farmers Life will send out Welcome Letters with a final writing number assignment.  The request status will be marked "Completed" and Agent Number(s) will be recorded under the "Contracts" tab of the producer's profile.

 

Should you have any questions, please email us at support@surancebay.com or call us at 877-264-6888.

Have more questions? Submit a request

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