How to Login

Jim Friend -

This article explains how to log into SureLC as an agency admin. Please note the user interface for agencies is now web-based. Virtually any modern browser can be used to access your SureLC agency account.


Step 1: Open your web browser and then go to, this is the universal login page for ALL agency & affiillate agency admins. Please bookmark this web link for future access. 

Step 2: Select the Secure Sign In button. 



Step 3: Enter your login User ID Email and Password, then select Login to access your SureLC admin account. 


Step 3:
Once logged into your SureLC admin account, new admins will see SuranceBay's Software as a Service & Terms of Use policies. Please review and accept each of these policies in order to access your new SureLC admin account. Once logged in, you'll start on the Producers page where all of your producer profiles will be managed. Use the menu on the left to navigate through the software. 


Password Recovery 

If you don't know your password, please use the Forgot Password link on the login page to update your  password. 



If you are unable to login to your admin account and have tried to use the forgot password option, please contact your agency manager and ask them to send you a password reset email. You can also contact the SuranceBay support team for assistance by sending an email to or by calling 877-264-6888. 



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