Prudential Carriers Setup by Business Channel

Chris Toth -

PLEASE NOTE: The following OLD Prudential carriers, setup in SureLC, are being RETIRED effective January 23rd, 2019:
  • Pruco Life Ins Co
  • Pruco Life Ins Co Of New Jersey
  • Prudential Annuities Life Assurance Corporation
  • Prudential Financial
  • Prudential Ins Co Of America

Beginning January 16th, 2019, agencies should begin using the new Prudential carriers as indicated below.


Why are Prudential carriers set up by Product Division / Business Channels?

Prudential operates internally under different Business Channels, yet their products within each division cross over the various Prudential issuing companies.

EFFECTIVE Wednesday, January 16th, 2019: To make things less confusing for your Producers and help eliminate NIGO (Not in Good Order) issues from arising, we've partnered with Prudential to setup the following companies in SureLC:

  • Prudential (LIFE)
  • Prudential (ANNUITIES)
  • Prudential (GROUP)
  • Prudential (RETIREMENT)


This should help take out the guess work in knowing which Prudential carrier to contract your agents under......(PRUCO?, PALAC?, PRIAC? or PICA?).  Just select the desired Business Channel and you'll have all related forms needed.


Product lines are allocated as follows under each Business Channel:

Prudential Division Fixed Life Fixed Annuity Variable Life Variable Annuity Group Life and Health
Prudential (LIFE) X   X    
Prudential (ANNUITIES)   X   X  
Prudential (GROUP)     X   X
Prudential (RETIREMENT) X   X    


Feel free to allocate groups of producers under the proper Prudential Business Channel using the Affiliation feature.  






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